Search For Absolute And Infinite Truth Within The Realms...

In search for absolute and infinite truth within the realms and extensions of love and beauty, Augustine stumbles upon various belief systems during his pursuit of full faith. Confessions provides an autobiographical depiction of the struggles Augustine faces, and arranges a mode in which he can self-reflect and search his soul for the true origins and realities of his destined belief. Dispersion of scripture within each book shows his passionate belief that God was with and within him at all points in his life, even when worldly views and possessions disordered his being. His reading of Cicero’s Hortensius allowed for Augustine to critically analyze life through a philosophical lense, with him then delving into the Scriptures of the bible. Cicero’s works had its negative impacts as well, initially rendering Augustine unable to appreciate the Scriptures based on its unsophisticated latin prose. Rhetoric becomes a main basis in which he analyzes belief systems. Faltering over his irresponsible adolescence and education, the fallible Manichaean system, and other systems Augustine was able to dissuade such fallacies and discover the truth and fulfilment that is provided in Christianity. Within his adolescence, Augustine struggled to discover the importance of life beyond that of worldly delights and entered his most sinful phase of life that defiled his soul. He became deeply entranced by the pleasures provided by the temporary world rather than what is extended beyond theseShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pageslinguistic sense, and by dà ©coupage when used to describe the final stage of a shooting script. Michael Taylor also coined the expression mirror construction to translate construction en abà ®me, to describe embedded narrative structures like a film within a film. This is not really very accurate but I have not found any solution better than embedded structure; see his explanation on page 230. Single shot sequence is usually used to translate plan sequence rather than shot sequence. Simi ´ xiRead MoreSda Manual Essay101191 Words   |  405 Pages Music Director ....................................................................... Pianist and/or Organist ......................................................... Sabbath School Division Leaders .......................................... Extension Division ................................................................. Sabbath School Teachers ....................................................... Sabbath School Teachers’ Meeting ........................................ Sabbath School LessonsRead MoreMarketing Management130471 Words   |  522 Pagestransaction, an exchange intended to satisfy human needs or wants. Consequently, marketing occurs any time on societal limit strive to exchange something of value with another social unit. Marketing consists of all the activities to facilitate the exchange. Within this societal perspective, then (1) the makers (2) what they are marketing and (3) their potential mar kets all assume broad dimensions. The category of marketers might include, in addition to business firms, such diverse social units as (a) a politicalRead MoreOrganisational Theory230255 Words   |  922 Pagesproblematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book isRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesattempt to identify and project how well a company is performing have been overwhelmed by the frequency and magnitude of these economic groundswells. In today’s competitive climate, where the changes outside a business exceed the productive changes within a business, a company’s future viability is clearly under enormous stress. To maintain business growth and a sustained economy, it is essential for managers to understand and find solutions for these and other fundamental wide-ranging issues. The

Immigration And The United States - 1430 Words

Immigration is a major factor that is greatly contributing to the unprecedented demographic changes that are presently occurring in the United States. Limited literature exists concerning the psychosocial and mental health problems experienced by immigrants as a result of immigrating and subsequent adjustments. Undocumented immigrants have no legal rights and are often emotionally, physically, and economically abused. Without the right to vote and stay in the U.S. legally, immigrants have little power to change oppressive social structures. Given the dramatically growing immigrant population in the U.S., multicultural social justice counselors are confronted with a challenge to provide culturally responsive services for this population†¦show more content†¦each year and approximately one-half million enter illegally (Migration Information Resource, 2010). Approximately 94% of undocumented immigrants live in urban areas (Passel Cohn, 2009). From an employment perspective, immigrants constitute 22% of all low-wage workers and 40% of all low-skilled workers (Capps Passel, 2004). The median household income for undocumented Mexican immigrants in 2007 was $32,000, as compared to $50,000 for U.S. born citizens (Passel Cohn, 2009). In fact, 2/3 of all undocumented immigrants in the U.S. work force earn salaries that are less than minimum wage (Passel, Capps, Fix, 2004). A study of undocumented Mexican immigrant workers found that this population had completed an average of 7.7 years of school (Greene, 2003). When immigrants leave the country that was their home, they leave behind a familiar language, culture, community, and social system. Many suffer trauma from culture shock, difficulties finding food and shelter, and the likely losing one or all family members. These difficulties place immigrants at an increased risk for psychos ocial problems, school failure, drug use, and other risk-taking behaviors. Mexicans are typically drawn to the U.S. by higher wages and the willingness of U.S. employers to hire them (Griswold, 2003). According to McCarthy (2009): â€Å"For many individuals coming to the United States in search of work, the potential economic benefits outweigh the

Chapters 1-4 Free Essays

Chapter 1 Reviewing the Basics 7/25/12 – Tara Campbell 1. Which Microsoft Office operating system was the first to use all 32-bit processing? a. Windows NT 2. We will write a custom essay sample on Chapters 1-4 or any similar topic only for you Order Now What are the hardware requirements to use Vista Aero user interface? b. 1 GB of RAM and a video card or on-board video that supports the DirectX 9 graphics standard and has at least 128 MB of graphics memory. 3. What is the application mentioned in the chapter that creates a virtual machine on a computer? c. VM Ware Fusion 4. List 4 major functions of an OS. d. An operating system manages hardware, runs applications, provides an interface for users, and stores, retrieves, and manipulates files. 5. What is the next Microsoft operating system for desktop computers to be released in 2010? e. There was not a PC system released in 2010 by Microsoft. Microsoft has their hands full with Windows 7. Its life span will most likely be the length of Windows XP. 6. The Windows shell operates in _____ mode and the kernel operates in _____ mode. f. User, Kernel 7. How many bits does a x86- based operating system process at one time? . 64 bits 8. What term does Intel use to describe a processor technology that uses all 64-bit processing? h. IA64 9. What term does AMD use to describe the processor technology processor that uses a 64-bit instruction set with 32-bit internal core processing? i. AMD64 10. In question 9 above, what term does Intel use to describe the same technology? j. IA64 11. Which Windows XP operating system is a 64-bit OS? k. Windows XP x6 4 Edition 12. Which edition of Vista comes packaged with a 32-bit DVD as well as a 64-bit DVD? l. The Ultimate Edition 13. What is the memory limitation for a 32-bit operating system? m. Up to 4 gigs 14. On the Vista Start menu, where might you expect to be able to access user files? n. Entries in the black column on the right side of the menu give access to user files. 15. How can you add the sidebar to the Vista desktop? o. Go to the control panel to have it added. 16. When is the Vista flip 3D view available to Vista? p. When aero is enabled. 17. What is the keyboard shortcut to the flip 3D view? q. Win+Tab 18. The taskbar notification are includes icons for currently running services. What is another term for this area? r. The system tray 19. What part of a filename does Windows use to know which application to open to manage the file? s. The file extension. 20. When does a user need to enter a password into the UAC box in order to continue? t. Each time a user attempts to perform an action that can be done only with administrative privileges. 21. What extension is used to name a compressed folder? u. .zip, . rar, or . cab 22. What is the path and folder name to the desktop folder for the user Jane when Windows Vista is installed on drive C? v. C:UsersJane 23. List five file attributes. Which attribute applies only to Vista? w. hidden file (H), read-only(R), archive file (A), index file (which is only in vista), System file (s) 24. How do you access the Properties box for a file to change an attribute? x. Right-click the file and select Properties. 25. What is the program name for the System Information utility? y. Msinfo32. exe ______________________________________________________________________________ Chapter 2 Reviewing the Basics 7/25/12 – Tara Campbell 1. Name five job roles that can all be categorized as a PC technician? a. PC Support Technician, PC Service Technician, Bench Service Technician, Help-Desk Technician, and PC Laptop Repair Technician. 2. Of the five jobs in Question 1, which one job might never include interacting with the PC’s primary user? b. Bench Service Technician 3. Assume that you are a customer who wants to have a PC repaired. List five main characteristics that you would like to see in your PC repair person. c. Knowledgeable, experienced, courteous, good listener and patient. 4. What is one thing you should do when you receive a phone call requesting on-site support, before you make an appointment? . Get as much information from the customer, as possible, in order to research the problem and find possible solutions. 5. You make an appointment to do an on-site repair, but you are detained and find out that you will be late. What is the best thing to do? e. Contact the customer and explain the situation. Give them the option of you coming late or rescheduling. 6. When you arr ive for an on-site service call, how important is your greeting? What would be a good greeting to start off a good business relationship? f. Very important. â€Å"Hello, I am Tara Campbell. I am here to service your computer. How are you doing today? 7. When making an on-site service call what should you do before making any changes to software or before taking the case cover off a computer? g. First have the customer power up the PC themselves, ask if they have a current back-up of their files, and ask permission to remove the cover. 8. What should you do after finishing your PC repair? h. Allow the customer enough time to be fully satisfied that all is working before you close the call. Review the service call with the customer. Summarize the instructions and explanations you have given during the call. This is an appropriate time to fill out your paperwork and explain to the customer what you have written. 9. What is a good strategy to follow if a conflict arises between you and your customer? i. Give the customer some time to vent and apologize when you can. Then start the conversation from the beginning, asking questions and taking notes, and solving problems. The customer is only upset because their computer is not functioning properly. Remember the reason you are there is to help and fix the problem. 10. If you are about to make an on-site service call to a arge financial organization, is it appropriate to show up in shorts and a t-shirt? Why or why not? j. No. Because you want to always appear in a professional manner. 11. You have exhausted your knowledge of a problem and it still is not solved. Before you escalate it, what else can you do? k. Let the customer know that you can’t solve the problem, and that you are passing the problem on to another technician who has m ore experienced or has access to more extensive resources. 12. If you need to make a phone call while on a customer’s site and your cell phone is not working, what do you do? . Ask the customer for permission to use their phone. 13. When someone calls your help desk, what is the first thing you should do? m. Identify yourself and your organization. 14. List the items of information you would want to record at the beginning of a help-desk call. n. The name and phone number of the caller. A licensing or warranty number to determine whether the customer is entitled to receive your support. A description of the problem. 15. What is one thing you can do to help a caller who needs phone support and is not a competent computer user? o. Have patience. 16. Describe what you should do when a customer complains to you about a product or service that your company provides? p. Listen and apologize. As the customer is telling you their problem, be sure to continually reassure them you’re listening and taking it all in and your main aim is to resolve the problem. The customer needs to know you’re on their side. Do not be defensive. No matter how the customer might sound, or how unreasonable, or how angry, always let them know they have a right to complain, that you’re listening, and that your job is to fix things for them. 17. What are some things you can do to make your work at a help desk easier? . Take notes, speak methodically, have access to the internet on a computer, and have reference materials handy. 18. Why is important to be a certified technician? r. By having certification or an advanced technical degree, you prove to yourself, your customers, and your employers that you are prepared to do the work and are c ommitted to being educated in your chosen profession. Certification and advanced degrees serve as recognized proof of competence and achievement, improve your job opportunities, create a higher level of customer confidence, and often qualify you for other training or degrees. 9. When applying for a position as a help-desk technician, you discover the job interview will happen by telephone. Why do you think the employer has chosen this method for the interview? s. To see if you handle yourself in a professional manner on the phone, among other phone skills. 20. What organization offers A+ Certification? t. CompTIA ______________________________________________________________________________ Chapter 3 Reviewing the Basics 7/25/12 – Tara Campbell 1. What is the least expensive edition of Vista that can use Aero user interface? a. Vista Home Premium . Which three editions of Vista allow you to join a domain on a network? b. Business, Enterprise, and Ultimate. 3. Are there any ed itions of Vista that do not include the Network and Sharing Center? c. No. 4. Which edition of Windows XP supports 64-bit applications? d. Windows XP Professional x64 Edition 5. Which was the first Windows OS to come with Internet Explorer embedded in the OS? e. Windows XP 6. What is the maximum amount of RAM that 32-bit Vista Ultimate can address? f. 4GB 7. What is the maximum amount of RAM that 64-bit Vista Home Premium can address? g. 16 GB 8. Can you perform an upgrade installation of Windows XP Professional to Windows Vista Home Premium? h. No. A clean install is necessary. 9. Can you use the upgrade DVD of Windows Vista Home Premium to perform a clean install on a PC that already has Windows XP Professional installed? i. No. 10. What is the minimum amount of RAM needed to install Windows Vista? j. The minimum amount of RAM for each version of Windows Vista is 512 MB. However, Microsoft recommends at least 1 GB of RAM for Windows Vista Home Premium, Business, and Ultimate. 11. How much space on the hard drive does it take to install Windows Vista? k. At least 15GB 2. If you are trying to set up a dual boot between Windows XP and Windows Vista, which OS do you install first? l. Windows XP 13. How do you start the process to reinstall an OS on a laptop computer using the backup files stored on a recovery partition? m. To access the utilities on the hidden partition, press the F8 key during startup. The key to press is disp layed on the screen early in the boot before OS is loaded. If you don’t see message, search the web site of the computer manufacturer to find a key combination. 14. What are examples of two applications that can create virtual machines? n. VMware and Windows Virtual PC How to cite Chapters 1-4, Essay examples Chapters 1-4 Free Essays

Strategic Marketing Creating Competitive †Myassignmenthelp.com

Question: Discuss about the Strategic Marketing for Creating Competitive Advantage. Answer: Introduction Pepsi is one of the most reputed carbonated soft drink organization, which is manufactured by PepsiCo and is headquartered in United States (Pepsico.com, 2017). It was launched in the year of 1893 (which is around 124 years ago,). There are various variants of Pepsi such as Crystal Pepsi, Diet Pepsi, Pepsi Next, Pepsi Vanilla and others. This brand has global presence and the basic ingredients of the drinks comprises of the carbonated water, high fructose, carbonated water, corn syrup, sugar, colorings, citric acid, natural flavors, and others (Pepsico.com, 2017). The brand has its presence in more than 170 countries of the world. The company has a subsidiary known as Frito, which sells, manufactures as well as markets snack items such as corn chips, potato chips (Pepsico.com, 2017). The company is not only listed in the New York Stock Exchange, but is also listed in the Chicago, Switzerland, Amsterdam and Tokyo stock exchanges (Pepsico.com, 2017). The organization not only have profit motive but also tries to be a responsible corporate citizen. The company is always eager to look out for expanding in new business areas. This report would analyze the strategic analysis of Pepsi with the help of external as well as internal environment analysis. The key issues of the strategic analysis would be identified and a set of recommendations would be provided. It is important to analyze the external environment of the organization with the help of PESTEL analysis and Porters five forces. The PESTEL analysis for Pepsi is helpful in understanding the influence of the external environment on the functioning of the company (Pommer, 2014). The PESTEL analysis is important for understanding the external environment factors specially for companies that are operating in the international market. The analysis is done as follows- The government stability in USA and in other countries is one of the important political factors that affect the functioning of the company. The functioning of the company is affected by the trade unions, bureaucracy, home market lobbying, corruption and the freedom of press. Pepsi has tried to manage these factors through the use of lobbying initiatives (Lake Drake, 2014). It uses various lobbying firms to carry out these initiatives such as FTI Government Affairs, Covington, Burling and Duberstein Group (Lake Drake, 2014). The political stability in the developed economies is considered as an opportunity for the company along with the improved inter-governmental cooperation in these countries (Lake Drake, 2014). The various threats include the government initiatives against the carbonated drinks industry. There are a host of economic factors that are impacting PepsiCo such as unemployment and the rise of inflation in USA. The rising price of the raw materials poses a threat to the company along with the changes in the income levels of the consumers (Dabla-Norris et al., 2015). There has been rise in the income levels of people especially in the developing countries, which is an opportunity for the country (Dabla-Norris et al., 2015). One of the threats affecting the organization is the sudden rise in the value of dollar against the other global currencies. An increasing number of customers are becoming health conscious and they are approaching healthy diet options (Ward, 2016). This can be viewed as both opportunity and threat. There is an increasing trend busy lifestyle of the people, which implies that they would highly depend on the carbonated soft drinks (Ward, 2016). Pepsi has the opportunity to constantly improve the product quality by satisfying the different customer preferences. There have been technological improvements in the global market, which acts as an opportunity for Pepsi (Sin-Echaluce et al., 2015). There has been widespread improvement of the knowledge management systems, which is an opportunity for the company (Sin-Echaluce et al., 2015). This would benefit the company in different business processes such as strategic decision making and product innovation. There is increasing automation of the business, which have the ability to improve the business performance. There is high focus on the business sustainability, which is considered as one of the opportunities presented (Bansal DesJardine, 2014). There are stringent government regulations regarding the standards of waste disposal. There are possibilities of risk owing to the climate change. There are certain legal factors that needs to be considered by the company such as regulation on the different GMO ingredients, regulations regarding health as well as product safety regulations and the moderate rate of the different regulatory change (Francis, Craig George, 2016). The PESTEL analysis shows that there are considerable number of opportunities in the carbonated soft drinks industry, which should be tapped well by Pepsi, so that there is growth and development of the company. Porters Five Forces The Porters five forces model was developed for determining the most significant external factors that usually influences the functioning of the firm (Mowday, Porter Steers, 2013). The purpose of this analysis is to find out the biggest challenges faced by the global organizations and devise appropriate strategies against them. It also aims to determine the competitive position of the firm in the global marketplace. The analysis is done as below- The bargaining power of the consumers is relatively high for Pepsi since they can easily shift from Pepsi to some other companies. There is the involvement of low switching cost so the buyers are able to change brands in relatively short time frame (Villas-Boas, 2015). There is strong force concerning the high access to the different product information. There is high number of substitute products for Pepsi, which give the customers liberty to change the soft drink manufacturer easily (Mowday, Porter Steers, 2013). Pepsi procures their raw materials such as corn, sweeteners, sugar, juice concentrates from a large supplier, who use to offer unique products to their clients (R Sotgiu Gielens, 2015). There is high level of importance for each suppliers and Pepsi have the ability to switch over suppliers, which reduces their ability to bargain (R Sotgiu Gielens, 2015). There is low forward integration of the suppliers and there is moderate size of the individual suppliers, which give Pepsi to choose its suppliers as per their business requirements. Threat of new entrants- Moderate There are average moderations to enter the carbonated soft drink industry and this is the reason why there is high bargaining power of the customers (Baker Friel, 2015). There can be a large number of new companies in the market that provide the same product as offered by Pepsi. There are low switching costs which causes low customer loyalty. This implies that the customers have high bargaining power (Baker Friel, 2015). There is considerably moderate cost of the brand development, which would make the new entrants compete with Pepsi. The threat of substitute products is relatively strong for Pepsi and hence the products for this company can be easily substituted by other products (Baker Friel, 2015). There is strong force regarding the high performance of the substitutes and there are low switching costs. The consumers can get hold of real fruit juices instead of drinking Tropicana (Pepsi products) (Nestle, 2013). The consumers have the ability to switch to other brands at less time. The strong competitor of Pepsi is Coca Cola and the above factors has led to strong competitive rivalry (Raja, Kumar, 2014). There is high rate of aggressiveness of the firms and there are low switching costs of the companies. There is average number of firms that compete in the market in the carbonated soft drinks industry (Raja, Kumar, 2014). Pepsi connects with several firms which includes both the small ones and the big ones such as Coca Cola. The five forces analysis of Pepsi shows that the bargaining power of the buyers, competition and the different threats of the substitutes are some of the issues that affect the company to a large extent. Pepsi should improve their competitive spirit through the use of exhaustive marketing strategies along with bringing in product innovation. Internal environment analysis It is important to understand the internal environment analysis of the firm so that the company can gain sustainable competitive advantage. PepsiCo has considerable competitive advantage in the market as compared to other rivals such as Coca Cola (West, Ford Ibrahim, 2015). Pepsi has large number of innovative as well as differentiated products which make it popular in the market (West, Ford Ibrahim, 2015). It also has efficient distribution systems and different cost-saving initiatives. It has excellent value cycle which is sustained by the external as well as internal operations. A SWOT analysis has been performed which would provide extensive internal environment analysis- Pepsi has strong brand image and it is one of the most favorite brands all over the world. The company has broad product mix and it offers a large number of products according to the preferences of the target market (West, Ford Ibrahim, 2015). It has various products to cater to different markets such as Frito-Lay products and Quaker products, which appeal more to the young generation (Farazuddin, Ahmed Maddali, 2016). There was extensive global production network and the brand distributes its products throughout the world. Pepsi engages in deep research and development, which makes their product highly competitive (West, Ford Ibrahim, 2015). Pepsi engages in the utilizing the competitive advantages so that they can gain considerable amount of revenue from the growth as well as progress of the company (West, Ford Ibrahim, 2015). As compared to the external products, the company adheres to the Code of Business Conduct in guiding the top management and the employees of the firm. Th e Code is also the basis for the ethics as well as compliance program that promotes honesty as well as integrity in the workplace (West, Ford Ibrahim, 2015). The management of Pepsi gives high preference to the various parameters such as business integrity, workplace behavior and competitive intelligence. There are several weaknesses of the company such as low penetration rate outside USA. It is true that the company has worldwide presence, however, the intensity is less as compared to USA (Babin Zikmund, 2015). There are weak marketing campaigns for the increasingly health conscious customers, which often causes reduction in the sales of the company (Babin Zikmund, 2015). It primarily functions in the food and beverage industry and hence it is exposed to risks in this sector. The company has not undertaken total quality management initiatives, as adopted by its competitor Coca Cola (Babin Zikmund, 2015). These weaknesses inhibit the international growth prospects of the firm. The external strategic factors of the company comprise of the opportunities that the company has in the global market (Chittoor, Kale Puranam, 2015). There are more opportunities for business diversification in the emerging markets and there is immense scope of market penetration in the various developing countries (Chittoor, Kale Puranam, 2015). There are chances of global alliances with the different forms of complementary business so that the company would be able to increase its market presence. Pepsi has significantly high amount off threat from the aggressive competition in the market and the increasing adoption of healthy lifestyle among the people (Chittoor, Kale Puranam, 2015). The modern-day customers do not prefer aerated soft drinks since they have high concentration of salt, sugar and fat content (Buscemi, 2014). There are a growing number of stakeholders who respond negatively the lifecycle issues and the product wastes. The PESTEL analysis helped in the identification of various factors that are prevalent in the external environment of the firm such as trade unions, bureaucracy, rising price of the raw materials, increasing number of health-conscious customers, improvement of the knowledge management systems and stringent government laws for waste disposal. The Porters five forces revealed that the threats of the substitutes, bargaining power of the buyers and competition are relatively high for Pepsi. The internal strengths of the company reveal that the brand engages in intensive research and development. It is also a popular brand and they successfully adhered to the Code of Business Conduct. Identification of key issues The report identified some of the key issues such as exposure to risks, weak marketing campaigns, less diversification of the products, less focus to healthy drink alternatives and others (Hafiz, 2015). The company does not pay adequate attention to the recycling of the wastes and other efforts to reduce the impact on the environment (Hafiz, 2015). It has not adopted Total Quality Management (as compared to its competitors), which has left quality issues in the different organizational procedures and the process of benchmarking. Recommendations It is important to adhere to the following set of recommendations based on the above analysis- Adhere to the principles of total quality management by giving the best compensation to the employees as well as diverse range of benefit programs. Address the concerns of the managers and the employees so that they can give their best performance. Introduce more number of healthy food and beverage products Expand and enter the emerging economies of the world to gain more customers Focus on recycling efforts of the firm so that there are no complaints from the environmental boards Conclusion This business report focused on the different strategic analysis of the firm and underlined the key issues in them. The external and internal environment analysis was done with the help of PESTEL analysis, Porters five forces and SWOT analysis. There were some key issues identified such as lack of environmental concern, less focus on healthy beverages, lack of proper focus on quality management and the less diversification of the products. This report has explored some possible recommendations which would solve the existing issues in the organization. References Babin, B.J. Zikmund, W.G., (2015).Exploring marketing research. Cengage Learning. Baker, P. Friel, S., (2015). Transnational Food and Beverage Corporations, Food Systems Transformations and the Nutrition Transition in Asia. Bansal, P., DesJardine, M. R. (2014). Business sustainability: It is about time.Strategic Organization,12(1), 70-78. Buscemi, S., (2014). Soft drink consumption and unhealthy diet.European journal of clinical nutrition,68(3), p.408. Chittoor, R., Kale, P., Puranam, P. (2015). Business groups in developing capital markets: Towards a complementarity perspective.Strategic Management Journal,36(9), 1277-1296. Dabla-Norris, M.E., Kochhar, M.K., Suphaphiphat, M.N., Ricka, M.F. Tsounta, E., (2015).Causes and consequences of income inequality: a global perspective. International Monetary Fund. Farazuddin, S., Ahmed, F. Maddali, A., (2016). Article on Pepsis Promotional Strategies.Journal of Management Research and Analysis,3(1), pp.56-58. Francis, L., Craig, R.K. George, E., (2016). FDA's Troubling Failures to Use its Authority to Regulate Genetically Modified Foods.Food Drug LJ,71, p.105. Hafiz, R., (2015). Rethinking Brand Identity to Become an Iconic Brand-A Study on Pepsi.Asian Business Review,5(3), pp.97-102. Lake, P. Drake, R., (2014). Strategy. InInformation Systems Management in the Big Data Era(pp. 19-52). Springer International Publishing. Mowday, R.T., Porter, L.W. Steers, R.M., (2013).Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic press. Nestle, M. (2013).Food politics: How the food industry influences nutrition and health(Vol. 3). Univ of California Press. Pepsico.com, 2017.The Search for Hidden Figures. [online] Available at: https://www.pepsico.com [Accessed 22 Apr. 2017]. Pommer, B., (2014). Market definition and analysis of Pepsi-Cola. Raja, R.V. Kumar, A., (2014). The impact of harmful ingredients over the consumers in reference with coke and pepsi.ZENITH International Journal of Multidisciplinary Research,4(6), pp.147-162. Sin-Echaluce, M.L., Blanco, .F., Garca-Pealvo, F.J. Conde, M.., (2015), August. A knowledge management system to classify social educational resources within a subject using teamwork techniques. InInternational Conference on Learning and Collaboration Technologies(pp. 510-519). Springer International Publishing. Sotgiu, F. Gielens, K., (2015). Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War.Journal of Marketing Research,52(6), pp.784-800. Villas-Boas, J.M., (2015). A short survey on switching costs and dynamic competition.International Journal of Research in Marketing,32(2), pp.219-222. Ward, J., (2016).Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer. West, D., Ford, J. Ibrahim, E., (2015).Strategic marketing: creating competitive advantage. Oxford University Press.